SOLUTIONS

LMD™ Alpha Pro Lean

For this particular project the client sought to obtain an identity that could dynamically represent his weight loss supplement product.

After studying the competitive visuals on the market, LMD’s approach was to create an identity that conveyed the idea of energy and movement. We were able to achieve this look by transforming the first character of the word “Alpha”, the A, into a dynamic shape. This shape was paired up with a legible typeface, which allows for the product name to stand out.

To create a greater brand presence, the identity, icon and color palette were constantly applied to packaging and web.

LMD™ Urbanista Identity

When LMD was approached by our client, an online blogger, she presented us with a challenge that would push, inspired, and motivate us to think outside the box.

The goal was to create a mark for her growing blog that would represent the many faces and topics that were featured, including music, art, fashion, and other artists. It was clear that the logo had to be a strong mark, vibrant, eclectic, and memorable. Working closely with the client, she was able to provide deep insight with some sketching she had carried with her from some time.

The final identity was inspired by similarities found in stained glass art work. The fusion of a variety of colors and shapes placed in an orderly chaotic way, allowed us to symbolically represent the diverse topics of her blog. In addition by matching the colorful iconic mark with a legible typeface, we successfully introduced a very clean and memorable mark.

LMD™ Cesar Janitorial Service Identity

When Cesar’s Janitorial Services (CJS) requested an identity, we were up for the challenge of creating a mark that could set him apart from his current competitors. Mr. Valle, owner of CSJ, wanted his mark to demonstrate a sense of trust and recognition to his potential clientele.

LMD’s solution was to have his mark resemble the look of a trusted symbol, a trusty award ribbon. By incorporating a cool color palette as a base we conveyed a sense of ease and trustworthiness, and we incorporated a bright warm highlight to make the mark stand out when presented to customers.

LMD™ Aso Pusa Identity and Wed Design

Aso Pusa (which means dog and cat in tagalog), was an interesting request from an international client seeking to create an identity for a cat and dog breeding service.

LMD’s approach was to create custom mascot characters and typography to play up the friendly appeal of the site. Because the main audience of the site is overseas, we wanted the iconography to be simple yet web appealing. The round characteristics of the typography led us to create matching characters that visually tell the story of the site. Additionally by developing a simple and short tag line we are able to draw in users to feel more comfortable browsing through the site. The site development and organization was also a key element in making the site more user friendly.

(Site under construction)

LMD™ Truelement - Mobile Massage Therapy Identity

We were very excited when owner and lead massage therapist of Truelement, approached us looking for an identity to represent the new mobile massage therapy business. The desire look for the mark had to transmit a sense of peacefulness and professionalism.

The result is a very attractive mark that sets up a level of tranquility and elegance for its audience. The logo introduces a sense of elegance and value with its unique representation. The type in this mark houses a traditional style but has been given a distinct flare to the tips of each letter to make it a bit more contemporary. The typography is presented with a stylized but soft line art that is used to represent the human spine. This flows across the mark allowing for an easy read from left to right. The line art peeks on the first “E” purposely since it is what bridges both words, true & element. The color choice for the mark is a reflection of earth tones that help set a smooth tone, and is also visually pleasing to look at.

LMD™ Freeeafrica Identity

freeeafrica is a platform that connects African entrepreneurs, advocates and investors with one another. When the founder / CEO, contacted LMD to create the identity of this social network, we immediately welcomed the challenge of finding the right mark to represent this international social site. 

At the beginning of this challenge we were presented with the clients specific requests, which were to include the content of Africa with a social networking feel, all lower case characters, with an additional e, and the incorporation of just a hint of African culture. After much research and conceptualizing the end result is a sleek and custom mark that visually tells the story of freeeafrica.

We begin with the name, it has been brought together and has a given a pop of grey. By placing a gloss within the typography a level of depth is introduced to this already custom typeface. The most unique aspect of this mark was the representation of the African continent. This is introduced by a unique grid structure. The iconography was developed to reflect the idea of the social networking, we want the viewer to become familiarized with the concept of connectivity - the viewer will see the continent as a whole yet at a closer glance they will discover that it is composed of different pieces, in this case the squares that compose the content are a reflection of the users connecting through freeeafrica. A divider line has been placed to help organize both the type, and icon, non the less, both can live as a unit or individually. Lastly, we insinuate the feel of African culture by utilizing color, in this case the splash of orange was incorporated to give definition and to unify the overall mark.

LMD™ Tang Gang Music Group Identity

Graphic design has its different avenues and here at LMD, we always look forward to opportunity to develop Identities and Brands. Being able to figure out a solution for telling a story or message through a symbol always puts our creativity and conceptualizing to the test.

For this particular project, we had the opportunity to work with up and coming funk band The Tang Gang. They came to us looking for a mark that could very well represent their groovy or in this case ‘Tangy’ sound.

The direction that was chosen explores an organic approach. The characters have been customized to maintain a certain looseness while at the same time reflecting on the characteristics of type that was used in the 70’s funk era. The T and G have been used to hold all of the characters together which allows the mark to stand alone and bold.

LMD™ May Day Music Festival

Promotional collateral and marketing created for May Day Music Festival at California State University, Northridge (CSUN). This logo / promotional piece was intended to cater to both English and Spanish speaking college students.