SOLUTIONS

LMD™ Urbanista Identity

When LMD was approached by our client, an online blogger, she presented us with a challenge that would push, inspired, and motivate us to think outside the box.

The goal was to create a mark for her growing blog that would represent the many faces and topics that were featured, including music, art, fashion, and other artists. It was clear that the logo had to be a strong mark, vibrant, eclectic, and memorable. Working closely with the client, she was able to provide deep insight with some sketching she had carried with her from some time.

The final identity was inspired by similarities found in stained glass art work. The fusion of a variety of colors and shapes placed in an orderly chaotic way, allowed us to symbolically represent the diverse topics of her blog. In addition by matching the colorful iconic mark with a legible typeface, we successfully introduced a very clean and memorable mark.

LMD™ Design Inspired Sugar Skull

LMD is happy to share with you one of our freshest creative projects, in celebration of Dia De Los Muertos, The graphic design inspired ‘LMD Sugar Skull’ comes from our love for CMYK, Graphic Arts and Cultura. We wanted to create a sugar skull like no other, incorporating elements that are near and dear to us. If you look closely you can find our appreciation for our every day design tools! The end result is a clever mix of elements coming together to form this pop re-interpretation of the classic Sugar Skull.

To see more of the LMD Sugar Skull click here

LMD™ Cesar Janitorial Service Identity

When Cesar’s Janitorial Services (CJS) requested an identity, we were up for the challenge of creating a mark that could set him apart from his current competitors. Mr. Valle, owner of CSJ, wanted his mark to demonstrate a sense of trust and recognition to his potential clientele.

LMD’s solution was to have his mark resemble the look of a trusted symbol, a trusty award ribbon. By incorporating a cool color palette as a base we conveyed a sense of ease and trustworthiness, and we incorporated a bright warm highlight to make the mark stand out when presented to customers.

LMD™ Voice Over Actor Collateral

Our client, a voice over actor, approached us with the request to create a promotional piece that would make him stand apart in his competitive industry by representing his style with a unique visual appeal.

LMD’s solution was to re-introduce the look of his tie, which was also done to highlight his range of style. We customized each word in order to create a tie made up of interesting iconography. Complementing this method with a warm color palette allowed us to showcase our clients style in an attractive and sophisticated way.

This whole piece set consisted of a cover art, back art, spine and CD label design.

LMD™ Aso Pusa Identity and Wed Design

Aso Pusa (which means dog and cat in tagalog), was an interesting request from an international client seeking to create an identity for a cat and dog breeding service.

LMD’s approach was to create custom mascot characters and typography to play up the friendly appeal of the site. Because the main audience of the site is overseas, we wanted the iconography to be simple yet web appealing. The round characteristics of the typography led us to create matching characters that visually tell the story of the site. Additionally by developing a simple and short tag line we are able to draw in users to feel more comfortable browsing through the site. The site development and organization was also a key element in making the site more user friendly.

(Site under construction)

LMD™ ThinkCure! Awareness Ad

One of LMD’s goals is to be able to give back to the community by using our skills and by doing what we love most, designing. With this in mind, we have been working with organizations and programs dedicated to helping others.

One of our most recent collaborations has been with the Official Charity Of The Los Angeles Dodgers, ThinkCure! A non-profit organization dedicated to raise funds for research to cure different types of cancers. We had the opportunity to design this season’s new advertisement, which is published in several LA Dodger editorials, such as the 2011 Los Angeles Dodgers Year Book and official MLB Play bill.

This particular design titled, “friendly reminder,” was inspired by the idea of a string tied to one’s finger, to remind us that there are others who need our help. This concept along with a touch of dodger spirit resulted in an eye-catching advertisement which is expected to inspire good hearted dodger fans to contribute to ThinkCure!’s great efforts.      

We at LMD were absolutely delighted to help this organization and to work along side their hardworking team. For more information on how to contribute to cancer research visit: ThinkCure!

LMD™ Truelement - Mobile Massage Therapy Identity

We were very excited when owner and lead massage therapist of Truelement, approached us looking for an identity to represent the new mobile massage therapy business. The desire look for the mark had to transmit a sense of peacefulness and professionalism.

The result is a very attractive mark that sets up a level of tranquility and elegance for its audience. The logo introduces a sense of elegance and value with its unique representation. The type in this mark houses a traditional style but has been given a distinct flare to the tips of each letter to make it a bit more contemporary. The typography is presented with a stylized but soft line art that is used to represent the human spine. This flows across the mark allowing for an easy read from left to right. The line art peeks on the first “E” purposely since it is what bridges both words, true & element. The color choice for the mark is a reflection of earth tones that help set a smooth tone, and is also visually pleasing to look at.

LMD™ Freeeafrica Identity

freeeafrica is a platform that connects African entrepreneurs, advocates and investors with one another. When the founder / CEO, contacted LMD to create the identity of this social network, we immediately welcomed the challenge of finding the right mark to represent this international social site. 

At the beginning of this challenge we were presented with the clients specific requests, which were to include the content of Africa with a social networking feel, all lower case characters, with an additional e, and the incorporation of just a hint of African culture. After much research and conceptualizing the end result is a sleek and custom mark that visually tells the story of freeeafrica.

We begin with the name, it has been brought together and has a given a pop of grey. By placing a gloss within the typography a level of depth is introduced to this already custom typeface. The most unique aspect of this mark was the representation of the African continent. This is introduced by a unique grid structure. The iconography was developed to reflect the idea of the social networking, we want the viewer to become familiarized with the concept of connectivity - the viewer will see the continent as a whole yet at a closer glance they will discover that it is composed of different pieces, in this case the squares that compose the content are a reflection of the users connecting through freeeafrica. A divider line has been placed to help organize both the type, and icon, non the less, both can live as a unit or individually. Lastly, we insinuate the feel of African culture by utilizing color, in this case the splash of orange was incorporated to give definition and to unify the overall mark.

LMD™ Binty Nurses Inc. Identity

Binty Nurses Inc. main goal is to provide care to clients in their home, assisted living, nursing home, or hospice. They came to LMD looking for an identity revamp that could upgrade them from their current dated look. 

We approached this identity by visually communicating their companies’ tag line “Nurses with Heart”, by doing so we were able to focus our efforts on the iconography to guarantee a one of a kind mark.

Within the mark, the heart has been re-stylized to house the letter “B” and in the background we included a loose representation of the letter “N”. We utilized two well known medical symbols to tie in the services portion of the company. The name has been given a tall type face that allows legibility for both name and the tag line. We were able to strengthen the mark by creating a rectangle housing system where the icon and type live. Lastly the color palette helps reinforce a medical and calm feel, which also allows for a pleasant read.