SOLUTIONS

LMD™ Voice Over Actor Collateral

Our client, a voice over actor, approached us with the request to create a promotional piece that would make him stand apart in his competitive industry by representing his style with a unique visual appeal.

LMD’s solution was to re-introduce the look of his tie, which was also done to highlight his range of style. We customized each word in order to create a tie made up of interesting iconography. Complementing this method with a warm color palette allowed us to showcase our clients style in an attractive and sophisticated way.

This whole piece set consisted of a cover art, back art, spine and CD label design.

LMD™ Freeeafrica Identity

freeeafrica is a platform that connects African entrepreneurs, advocates and investors with one another. When the founder / CEO, contacted LMD to create the identity of this social network, we immediately welcomed the challenge of finding the right mark to represent this international social site. 

At the beginning of this challenge we were presented with the clients specific requests, which were to include the content of Africa with a social networking feel, all lower case characters, with an additional e, and the incorporation of just a hint of African culture. After much research and conceptualizing the end result is a sleek and custom mark that visually tells the story of freeeafrica.

We begin with the name, it has been brought together and has a given a pop of grey. By placing a gloss within the typography a level of depth is introduced to this already custom typeface. The most unique aspect of this mark was the representation of the African continent. This is introduced by a unique grid structure. The iconography was developed to reflect the idea of the social networking, we want the viewer to become familiarized with the concept of connectivity - the viewer will see the continent as a whole yet at a closer glance they will discover that it is composed of different pieces, in this case the squares that compose the content are a reflection of the users connecting through freeeafrica. A divider line has been placed to help organize both the type, and icon, non the less, both can live as a unit or individually. Lastly, we insinuate the feel of African culture by utilizing color, in this case the splash of orange was incorporated to give definition and to unify the overall mark.

LMD™ Binty Nurses Inc. Identity

Binty Nurses Inc. main goal is to provide care to clients in their home, assisted living, nursing home, or hospice. They came to LMD looking for an identity revamp that could upgrade them from their current dated look. 

We approached this identity by visually communicating their companies’ tag line “Nurses with Heart”, by doing so we were able to focus our efforts on the iconography to guarantee a one of a kind mark.

Within the mark, the heart has been re-stylized to house the letter “B” and in the background we included a loose representation of the letter “N”. We utilized two well known medical symbols to tie in the services portion of the company. The name has been given a tall type face that allows legibility for both name and the tag line. We were able to strengthen the mark by creating a rectangle housing system where the icon and type live. Lastly the color palette helps reinforce a medical and calm feel, which also allows for a pleasant read.