LMD™ Binty Nurses Inc. Identity

Binty Nurses Inc. main goal is to provide care to clients in their home, assisted living, nursing home, or hospice. They came to LMD looking for an identity revamp that could upgrade them from their current dated look. 

We approached this identity by visually communicating their companies’ tag line “Nurses with Heart”, by doing so we were able to focus our efforts on the iconography to guarantee a one of a kind mark.

Within the mark, the heart has been re-stylized to house the letter “B” and in the background we included a loose representation of the letter “N”. We utilized two well known medical symbols to tie in the services portion of the company. The name has been given a tall type face that allows legibility for both name and the tag line. We were able to strengthen the mark by creating a rectangle housing system where the icon and type live. Lastly the color palette helps reinforce a medical and calm feel, which also allows for a pleasant read.