LMD™ JB Photography Identity
A logo / identity for photographer James Benito. The client wanted to retain a logo that would reflect him and his photographic background. What we came up with was a mark that met the clients needs, and was still able to maintain his initials as requested. The mark is encased within crop mark, similar to those found inside of a viewfinder. By applying the same shape within the font we were able to create a custom mark that could stand alone throughout his branding, but could also live as a watermark alongside his photography.