LMD™ Alpha Pro Lean

For this particular project the client sought to obtain an identity that could dynamically represent his weight loss supplement product.

After studying the competitive visuals on the market, LMD’s approach was to create an identity that conveyed the idea of energy and movement. We were able to achieve this look by transforming the first character of the word “Alpha”, the A, into a dynamic shape. This shape was paired up with a legible typeface, which allows for the product name to stand out.

To create a greater brand presence, the identity, icon and color palette were constantly applied to packaging and web.