LMD™ Urbanista Identity
When LMD was approached by our client, an online blogger, she presented us with a challenge that would push, inspired, and motivate us to think outside the box.
The goal was to create a mark for her growing blog that would represent the many faces and topics that were featured, including music, art, fashion, and other artists. It was clear that the logo had to be a strong mark, vibrant, eclectic, and memorable. Working closely with the client, she was able to provide deep insight with some sketching she had carried with her from some time.
The final identity was inspired by similarities found in stained glass art work. The fusion of a variety of colors and shapes placed in an orderly chaotic way, allowed us to symbolically represent the diverse topics of her blog. In addition by matching the colorful iconic mark with a legible typeface, we successfully introduced a very clean and memorable mark.