LMD™ Cesar Janitorial Service Identity

When Cesar’s Janitorial Services (CJS) requested an identity, we were up for the challenge of creating a mark that could set him apart from his current competitors. Mr. Valle, owner of CSJ, wanted his mark to demonstrate a sense of trust and recognition to his potential clientele.

LMD’s solution was to have his mark resemble the look of a trusted symbol, a trusty award ribbon. By incorporating a cool color palette as a base we conveyed a sense of ease and trustworthiness, and we incorporated a bright warm highlight to make the mark stand out when presented to customers.